Gaining the Title of Expert in Your Industry
There really are many differences between the successful and less so with web businesses. Eben Pagan is a model of someone who has used this concept and succeeded wildly in the dating market. All he did to add tremendous power to his marketing was have a seminar in his local area, and then he marketed those videos. That's right, of course he did the right thing and recorded that seminar, but he also added them to his product line. That is just one way you can convince your audience that you have some kind of authority in your niche. But that is not me talking, Eben Pagan admitted years ago that a huge part of his later success was due to being viewed differently, and that arose from the seminar.
Making offline networking beneficial for your online business is doable even if most are too lazy to do it. But not all web businesses will be able to capitalize on this strategy such as affiliate marketers selling digital products.
As you may know, if you are a good fit then your local business community could be ripe for investigating. If you live near large metropolitan centers, then you can expand your network contacts even more. If you approach people in the right way that is not hard sell, then most will at least talk to you. You can also host offline seminars for small businesses in your area, as well. It is necessary for you to be very outspoken if you want to be someone on Twitter. Taking a bold position, without ranting like a lunatic, is what you need to do to become popular. Really, it comes down to having a relevant niche audience, and then discussing things that matter to them with your opinion mixed in. It is not important to be just bold - you have to be much more. Whatever issues your subscribers hold most dear, be bold about those particular topics. You need to support your claims - this is what your content on your feed will be about. People want to hear this. That is why they subscribed.
If you're used to typing on your computer, the thought of public speaking might scare you; this is, however, an extremely effective way to gain credibility for yourself and your business. All you do is contact local colleges and universities and see about giving a talk on campus. Your topic should be one relevant to your business, but presented as useful information (not just a sales pitch). At first, you may have to work a little to arrange your lecture but you won't be charging for it so it shouldn't be too hard. After you do one, then your credibility is already growing and you can start to build on that as you arrange more. Sadly, reality is completely different to perception. What is worse is that perception is often more powerful than reality. When you can get a good balance between the two, you will gain real power and be able to get your message out.
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